On occasion of the celebration of 100 years of the American Chamber of Commerce in Argentina, when more that 500 people were invited, we designed a unique technological experience. LA CONTENT FACTORY designed and developed an exclusive app supported by Android and IOS. The app offered a variety of features such as agenda, news, internal chat, event map, among others. In the “EL FUTURO” section, participants were invited to select different words to form a phrase that represents the values of the Chamber. This collective intelligence effort led to the outcome of a representative phrase, among 250.000 possibilities, which, thanks to the exclusive app its connection to the video systems, was modified in real time as the audience proceeded to vote. Furthermore, LA CONTENT FACTORY deployed a videowall for this event. Through corporal movement, participants were able to interact with the logotypes of more that 300 companies in a 10 x 5 mts projection.



La Content Factory
Alvarez Thomas 1988
1427 CABA